Hey, I’m Bonnie…
…a marketing strategist and Human Design Guide dedicated to helping artists like you create a life and business you love.
I’m passionate about a multitude of seemingly random things: technology, marketing, creativity, spirituality, cultural entrepreneurship, Human Design, the arts and culture of India, travel, and the International Folk Art Market, just to name a few.
After years of believing I had to focus on just one thing, I realized that my unusual combination of interests and skills is a strength, not a liability. I’m never going to be able to wrap myself up into a neat little package to present to the world.
A lifetime in the corporate marketing world, combined with years of working with artists, made me realize you have to bring your entire self -- your unique set of interests and talents, your personality, and most importantly, your creativity -- to your business if you want to be happy and successful.
I know how difficult it is to build a business. And it’s even harder when you’re doing it in isolation.
There’s so much contradictory information out there that it’s difficult to know what’s marketing hype and what delivers results. So, I invest in myself and my business and have spent years working with coaches and mastermind groups to cut through all the noise.
I develop my programs with three goals in mind. To teach you to…
think creatively about your art business and create marketing strategies that support your vision and revenue goals.
create structure and systems in your art business to support your marketing strategy and generate consistent income.
adapt to the changing art market and find new ways to get your artwork in front of collectors.
My flagship program, Art+Business Master Plan, combines the principles of Human Design with the business strategies and marketing techniques you need to build a successful art business. You’ll learn to market creatively by identifying which marketing strategies, techniques, and tools will deliver the best results for your art business with the least impact on your studio practice. Art+Business Master Plan delivers proven processes that provide a step-by-step, tailored approach to growing your art business.
My new program, Artisan Entrepreneur, provides business development, marketing, and long-term support for international artisans who are looking for assistance in growing their businesses so they can compete more effectively in the global handmade marketplace.
Over the past 25 years I've leveraged my experience in business development, marketing, and the arts in a variety of positions in the art world including
Volunteer and donor at the International Folk Art Market
Volunteer Chair for New Artist Training
Volunteer Chair for the Artist Conference
Volunteer Chair for Pop-Up Markets
Mentor in the Mentor-to-Market Artist Training Program
Volunteer at the Museum of International Folk Art
Folk Art Flea Committee - Member-at-Large
Programs Committee - Member-at-Large
Member of the Board of Directors for TransCultural Exchange, a 501c3 non-profit organization dedicated to promoting international art and the understanding of world cultures through art exhibitions, cultural exchanges, and educational programs
Mentor at the Arts and Business Council of Greater Boston
Gallery director for an art gallery specializing in Native American arts in Scottsdale, AZ and Santa Fe, NM
Seven years ago, I began studying Human Design and it cracked my world open. It detailed my talents, skills, and potential, and gave me a blueprint for actualizing them, showing me how to navigate my life perfectly aligned with who I really am. It also gave me the self-awareness and tools to align with my nature and step into my highest potential in every aspect of my life.
As I continue my studies, I have a greater respect for how Human Design can help you as you’re building your art business.
I’m also an artist, living and working in Santa Fe, NM. I studied art at the Museum of Fine Arts in Boston, MA and exhibit my artwork under the name Gypsy Wolf Arts.
I believe no matter what your dreams or challenges, you have the power to change your life. And by doing so, you’ll change the world.
You’re one decision away from a totally different life.
You know what to do.
You know why you need to do it.
I’m here to show you how.