The Elite Artist VIP Coaching Day is a 1-day full-immersion program designed specifically for creative entrepreneurs who already have an established business.
You choose the day’s agenda and I’ll design the ideal 1-on-1 collaborative program to address your individual objectives and challenges.


If you’re serious about taking your art business to the next level, I invite you to magical Santa Fe, NM, home to the 2nd largest art market in the U.S., for an Elite Artist VIP Coaching Day. This is an opportunity for you to get the training you need to master the mindset and marketing of a successful art business. Not only will I share with you my tips and techniques for how to thrive in the changing art world, but during your Elite Artist VIP Coaching Day we'll also develop a marketing strategy and customized action plan to make your vision for your art business a reality.
 

WHAT IS THE ELITE ARTIST VIP COACHING DAY?

You’ll spend the entire day with me focused 100% on your art business. I tailor your experience to what you'd like to learn and accomplish in your art business in the year ahead.

During your Elite Artist VIP Coaching Day, we’ll address…

  •  Your business and marketing objectives and strategies
  • Creating an authentic artist statement
  • Your portfolio and marketing materials
  • The power of your personal branding
  • Your online presence
  • List-building strategies
  • Capturing mindshare with online marketing
  • Harnessing the power of offline marketing techniques
  • Your thought leadership strategies
  • Creating multiple revenue streams
  • Your pricing structure and new ways to monetize your expertise
  • Your marketing strategy and plan with action items defined and ready for implementation
  • Specific resources, tools, worksheets, templates, and scripts to put your plan into action
  • Your business systems and processes
  • Mastering time management and maintaining momentum

 

YOUR ELITE ARTIST VIP COACHING DAY WILL CHANGE HOW YOU VIEW YOUR BUSINESS

IDENTIFY YOUR UNIQUE STRENGTHS. TALENTS,

AND PASSIONS

I'll teach you how to uncover the hidden strengths and talents that make you unique. These elements are the heart of your business and will keep your marketing messages focused and clear across all marketing platforms.

 

YOUR MARKETING MIX: DEFINE, REFINE...
TAKE ACTION

Successful marketing is an agile, iterative process. Throughout the day you'll gain greater clarity on the optimal marketing mix -- product, price, promotion, and place -- needed to attract your ideal client while generating more income.

HOW THE WORLD SEES YOU: THE POWER OF PERSONAL BRANDING

Control how other people perceive you by establishing your credibility, accessibility, and authenticity. Combined with the right marketing activities, your personal brand adds value, builds trust, educates, entertains, and compels your customers to buy from you. In today's hyper-connected world, success in business thrives on positioning, personality, and connection. I'll share with you proven techniques for building relationships with your customers and prospects.

YOUR ONLINE PRESENCE: QUALITY NOT QUANTITY

It's easy to become overwhelmed with the idea that you should spend thousands of dollars building a website, take advantage of every marketing technique available, and have a presence on every social media site. Think quality, not quantity, and find the right mix to deliver optimal results for your art business. We'll explore the various elements that contribute to the success of online marketing and map out a plan that will address your specific business needs.

GO OLD SCHOOL: HARNESS THE POWER OF OFFLINE MARKETING TECHNIQUES

With the rise in popularity of online marketing, many proven offline methods are simply forgotten when marketing campaigns are planned. We'll explore how offline engagement with customers -- networking events, speaking opportunities, warm letters, referrals, media relations, public relations, direct mail, events -- still has unique and distinct value that shouldn't be overlooked.

REFUSE TO CHOOSE: CREATE MULTIPLE INCOME STREAMS

Developing multiple income streams is one of the key factors in creating a successful creative business today and can have a significant impact on your bottom line. We'll explore the different ways in which you can create additional revenue streams in your art business.

PUT IT ALL TOGETHER: CREATE A MARKETING STRATEGY AND PLAN THAT DELIVERS RESULTS

We'll work together to design a marketing plan so you leave with a step-by-step action plan to implement with marketing strategies that are proven to work.
 

HERE'S WHAT'S INCLUDED IN YOUR INVESTMENT

ELITE ARTIST TOOLKIT

1 month before your Elite Artist VIP Coaching Day, you'll receive the Elite Artist Toolkit. The Elite Artist Toolkit is a series of worksheets to get you started thinking about your art business and marketing in new ways. In each chapter, you'll find questions to benchmark where you are in your business today, as well as provide a roadmap to where you want to be in your business in 12 months.

STRATEGY SESSION CONFERENCE CALL

1 week before your Elite Artist VIP Coaching Day we’ll have an in-depth 60-minute phone call to discuss your specific objectives for our day together.

ELITE ARTIST VIP COACHING DAY 

This private, 1-day full-immersion program takes place from 8am to 6pm.

Developing a marketing strategy and plan that will deliver the results you're looking for requires explorations and analysis, combined with lots of discussion, and insights from someone who knows what works. So our morning session is spent getting all the challenges and ideas out on the table. As you share your vision for your art business, I’ll ask you clarifying questions so I can start to link the different parts of your business: your market, your offerings, your goals, your lifestyle, your hopes and dreams.

Our afternoon session is devoted to drilling down to the details needed to create your Art Marketing Mastery Blueprint.

ART MARKETING MASTERY BLUEPRINT

Your Art Marketing Mastery Blueprint includes:

  • Who your ideal client is and what they most want to buy
  • Your product and service offerings
  • Your online business-building strategies
  • Your offline business-building strategies
  • Your website sales funnel
  • How to maximize your income
  • Specific goals and projects broken down for the next 4 quarters

3 IMPLEMENTATION COACHING CALLS

30, 60, and 90 days after your Elite Artist VIP Coaching Day, we’ll have 60-minute follow-up calls to fine-tune your plan and address any questions you might have as you implement your plan.

2 NIGHTS AT THE MADELEINE BED AND BREAKFAST INN 

This traditional bed and breakfast inn offers an opportunity to experience historic New Mexico lodging at its best. Built in 1886 by a local railroad tycoon, the Madeleine Bed and Breakfast Inn is tucked away on a quiet street near the Santa Fe Plaza and Canyon Road. The Madeleine is known for their delicious organic breakfasts and afternoon treats, as well as for their onsite spa, Absolute Nirvana.

1 DELUXE TREATMENT AT ABSOLUTE NIRVANA SPA 

Absolute Nirvana is a luxurious spa specializing in authentic Indonesian spa and facial treatments, using only the highest quality organic oils and ingredients. They also offer Swedish, deep tissue, hot stone, and Thai massage and a large selection of relaxing and rejuvenating facials.
 

AN ELITE ARTIST VIP COACHING DAY GIVES YOU A CUSTOMIZED STEP-BY-STEP MARKETING STRATEGY AND PLAN SO YOU KNOW EXACTLY HOW TO GROW YOUR ART BUSINESS

Often you don’t know what you don’t know so having someone objective look at your business can mean the difference between success and failure.

An artist myself, I understand what it’s like to be a creative entrepreneur in the changing art world. The old paradigms are shifting and artists now have more control over their art businesses than ever before. But, do you know how to identify and take advantage of the opportunities that can move your art business forward? I’ll make sure you focus on what’s most important, what will support your business objectives and goals, and what will make you money.

 WELCOME TO SANTA FE, THE CITY DIFFERENT!

More than 200 art galleries and the talented artists they represent have helped to define Santa Fe as the nation’s 2nd largest art market. The home of internationally known arts festivals and markets including ART Santa Fe, the International Folk Art Market | Santa Fe, Indian Market, and Spanish Market, Santa Fe has a thriving world-class art scene that keeps visitors and collectors returning year after year.
 

ARE YOU A GOOD FIT
FOR AN ELITE ARTIST VIP COACHING DAY?

The Elite Artist VIP Coaching Day isn’t right for everybody. Since we’ll be spending an entire day together, and because there are a limited number of sessions available each quarter, I ask that you meet a few requirements…

  • You need to have at least 3 years of business experience. (The Elite Artist VIP Coaching Day isn’t for you if you’re just beginning to build your art business.)
  • You’ve already experienced a level of success in your business.  You know from first-hand experience that it takes focused and strategic work to become successful.
  • You’re committed to thinking bigger and taking your business to the next level.

To be considered for an Elite Artist VIP Coaching Day, just complete a short application. Once I’ve reviewed your application, I’ll schedule a 30-minute phone call with you to get an overview of what you want to accomplish during your session.

Your total investment for the Elite Artist VIP Coaching Day is $4,500. Once your application has been approved, you have the option to pay the $4,500 in full or in 3 payments of $1,500. All payments must be received prior to your Elite Artist VIP Coaching Day. You’re responsible for all travel expenses excluding 2 nights at the Madeleine Bed and Breakfast Inn.

It’s a big step to seek guidance for your art business. I know from experience how valuable business coaching can be. And I know this opportunity isn’t for everybody. It’s only for high achieving creative entrepreneurs who are serious about growing their art business.

If you're ready to take your art business to the next level, click here to apply.